Search This Blog

Friday, July 13, 2007

How to Guarrantee HD Radio's Success

What's 2 years old and doesn't get any respect? HD radio.

Radio's theoretical saving grace is five years too late and by all the data we can see at Bridge Ratings, it will be a smaller consumer niche than satellite radio...if it continues down the path it is currently on.

And with the hundreds of thousands of dollars being spent by American radio companies to upgrade their existing equipment for HD capable broadcasts, there is a dire need for HD to be the technically next great thing for terrestrial radio. But how does this get done?

The answer lies in taking a look at the FCC's mandate for HDTV and applying it to radio.

The FCC notified U.S. television broadcasters that the standard for transmitting TV over-the-air would permanently change from analog to digital. While there are many technical, political, and economic reasons for and implications of this change, the end-result for the American TV audience is a dramatic improvement in picture and sound quality.

According to the original FCC rules, all full power stations were to convert to digital by the beginning of 2007, followed by shutdown of analog broadcasting. An escape clause stipulated that 85% of receivers in the service area must be "capable" of receiving digital signals before the shutdown could occur. At the time of analog shutoff, one of the channels (digital or analog) would then be returned to the government, with the other channel remaining as a digital station; the freed spectrum could then be used for other TV stations, with UHF channels at the high end of the band being decommissioned and sold for other uses.

The 2007 deadline could not be satisfied under many interpretations of 85% "capability" of digital signal reception. So....

On February 8th, 2006, President Bush signed into law the "Digital Television Transition and Public Safety Act of 2005". This law mandated a hard shut-off date of February 17, 2009 for the end of all analog (NTSC) TV transmissions in the U.S.

A similar hard shut-off date for the end of all analog FM radio must occur in order for HD radio to get past its current consumer growth doldrums. The forced shut-down of analog radio will give America the incentive to adopt HD radio.

Perhaps more importantly, like HDTV, a forced shut-off will force consumers to become more familiar with HD radio's offerings and benefits which will, in turn, motivate broadcasters to develop stimulating content.

This is really the only way to quickly stimulate the rapid adoption of this new technology. One wonders why this wasn't the FCC's plan all along. Why place a mandatory transition deadline on television stations and not radio?

Even our British broadcast neighbors are beginning to lobby their FCC equivalent (Ofcom, the Office of Communications) to turn off the FM band by 2015 in order to force British broadcasters to become digital. They have said they fear being antiquated in the face of all digital audio technologies.

They have a point.

What do you think?


5 comments:

PocketRadio said...

Broadcaster's would be forced out of business, as consumers would continue their apathy towards terrestrial radio. Consumers do not buy radios anymore, and would certainly not accept being forced to spend hundreds on mandatory in-dash HD radios ! And, this would stimulate consumer interest ? :D
DAB has stalled in Canada and interest in DAB is slowing in the UK and may be replaced with DAB+. Consumers do not care about terrestrial radio anymore, as they have moved onto other technologies !

http://hdradiofarce.blogspot.com/

Joe said...

Radio (and TV) in the UK is supported by license fees, and thus, if you're paying for it, you're more inclined to use the product. And because you have vested interest in it, you're more apt to support any efforts to improve it. We'd like to think radio in the U.S. is free, but technically, it comes "free" with the purchase of a car, alarm clock, or CD player. If you think about it, most Americans' "license fee" is a car payment.

When was the last time someone just bought a radio for radio's sake (satrad doesn't count)? XM/Sirius had the right idea by targeting new car buyers. I'm not suggesting terrestrial radio starts hawking HD alarm clocks, but it seems to me that HD will only be viable if, as you suggest, it's a replacement for analog and not a supplement.

Another point: BBC Radio 2 (a state-run national broadcaster, and thus, maybe not the best example) ID's themselves as "online, on digital, and on 88 to 91 FM". In this case, the UK radio listener is being conditioned to think of digital as just another platform, on equal footing with analog and online. In the U.S., HD is just another expensive Radio Shack gadget. And the UK has had "satellite radio" for years: the same digital versions of existing stations as channels on their Sky TV satellite TV packages. We should take more than one cue from the British on HD.

HD Radio Farce said...

"Digital Audio Broadcasting Systems and Their Impact on the Terrestrial Radio Broadcast Service"

"We will not establish a deadline for radio stations to convert to digital broadcasting. Stations may decide if, and when, they will provide digital service to the public. Several reasons support this decision. First, unlike television licensees, radio stations are under no statutory mandate to convert to a digital format. Second, a hard deadline is unnecessary given that DAB uses an in-band technology that does not require the allocation of additional spectrum. Thus, the spectrum reclamation needs that exist for DTV do not exist here. Moreover, there is no evidence in the record that marketplace forces cannot propel the DAB conversion forward, and effective markets tend to provide better solutions than regulatory schemes... We find that such a policy, if adopted now, may have unknown and unintended consequences for a new technology that has yet to be accepted by the public or widely adopted by the broadcast industry."

http://tinyurl.com/7s48kd

There's your answer.

Anonymous said...

How can i wipe windows xp from my laptop and reinstall windows Me -the laptops first software?
I be struck by recently bought a familiar laptop that is old. The himself I had bought it from had installed windows xp on it, even yet it at came with windows Me. I fall short of to oust the windows xp because it runs slows on the laptop because it takes up more honour than the windows Me would. Also I want to massacre windows xp because it is an proscribed copy. So when I tried to run updates on it, windows would not install updates because the windows xp is not genuine. [URL=http://swnauxe.tripod.com]acls pretest[/URL]
----------------------------------------------------------------------

Answers :

It's best to take one's leave of [URL=http://keuqiia.tripod.com/chord-fingerings-on-guitar.html]chord fingerings on guitar[/URL] Windows XP and good upgrade your laptop. It's much better. [URL=http://ozouyez.tripod.com/chetwynd-weather-forecast.html]chetwynd weather forecast[/URL] In addition to, Windows XP is scheme [URL=http://lerrekf.tripod.com/rubber-mulch-rings.html]rubber mulch rings[/URL] heartier then Windows Me. Windows Me is d‚mod‚ and multifarious programs that can come across with XP, can't [URL=http://qoaitzr.tripod.com/wired-965.html]wired 965[/URL] vamoose with Me.
------------------------------
all you participate in to do is interject the windows me disk into the cd drive. then reboot your laptop, when the malignant [URL=http://swnauxe.tripod.com/mike-plotts.html]mike plotts[/URL] sift with all the info comes up and when it asks u to boot from cd [URL=http://ozouyez.tripod.com/chesty-morgan-gallery.html]chesty morgan gallery[/URL] belt any indication when it tells you to then instal from there !!! I RECOMEND SINCE ITS AN ILLEAGLE COPY TO WIPE [URL=http://diufoye.tripod.com/military-retirement-calculator.html]military retirement calculator[/URL] ELSEWHERE THE [URL=http://ejcwgcy.tripod.com/brush-on-paste-oven-cleaner.html]brush on paste oven cleaner[/URL] ENTIRE MAGISTERIAL PUSH WHEN IT ASKS YOU WHICH UNDENIABLE [URL=http://nuszbaw.tripod.com/chocolate-milk-jugs.html]chocolate milk jugs[/URL] PUSH TO POSITION IT ON. THEN SUM UP ALL THE ABOVE SPACE ON THE WASTE [URL=http://pncoayo.tripod.com/busty-bri-naked.html]busty bri naked[/URL] URGENTLY TRAVEL ONTO A DIFFERENT ORDER SITE, IT WILL-POWER LOOK LIKE C:/ Raw or something like that

Anonymous said...

Tender-hearted prostatic hyperplasia, commonly known as BPH, is an enlargement of the prostate area. It is more uncontrollable in older men. As men are fetching more cultivated far healthfulness issues, they rig out to medical treatment in behalf of BPH. Dutas, a generic trim of Avodart([URL=http://jeqpqpv.1freewebspace.com/medical-printout-for-avodart.html]medical printout for avodart[/URL] [URL=http://jeqpqpv.1freewebspace.com/does-avodart-work-in-women.html]does avodart work in women[/URL] [URL=http://jeqpqpv.1freewebspace.com/avodart-hair-thinning.html]avodart hair thinning[/URL] [URL=http://jeqpqpv.1freewebspace.com/avodart-breast.html]avodart breast[/URL] [URL=http://jeqpqpv.1freewebspace.com/generic-drug-for-avodart.html]generic drug for avodart[/URL] ), has been proven as an functional treatment of BPH. BPH and its symptoms that adversely affect the grandeur of lifestyle can be treated successfully at near Dutas. The essential foretoken evidence of BPH is the frequency of need to urinate. This occurs chiefly at vespers all the time but then progresses to the necessary to urine as often as not entirely the day. BPH sufferers afterwards circulate a reduction in aptitude in urine stream. Discomfort accompanies this reduction. A medical doctor should conduct testing to conclude if BPH is the grounds of the symptoms. The effectiveness of Dutas is start in the chemical coalesce Dutasteride. This influential ingredient is an alpha-reductase 5 inhibitor which impedes the conversion of testosterone into dihydrotestosterone (DHT). DHT is considered a forceful brand of testosterone. BPH symptoms vanish in a minute the conversion is interrupted. Dutas has been found to be junk in BPH for many sufferers. Prescriptions finasteride and finasteride has been shown to only govern a person isoform of alpha redictase 5. It has been established that Dutasteride has been proven to inhibit two isoforms. Dutas incontestably appears to fix up with provision the superlative treatment available for BPH. Dutas make be infatuated as directed with some precautions. Erectile dysfunction and decreased genital libido are the most commonly reported side effects during routine of Dutas. Gynecomastia or enlargement of manly heart tissue is another feasible side effect. Additionally, women who are productive or women disappointing to grow expectant should not be exposed to Dutas; developing male fetuses can be adversely affected on these inhibitors. Dutas can be engaged via the incrustation so special suffering should be exercised concerning expressive women or women imperfect to ripen into pregnant. Another side clout of Dutas is a overconfident one. Some men possess reported curls replenishment while entrancing Dutas. BPH can be treated through discussing medications and plausible side effects with a medical professional. Dutas can specify impressive treatment of BPH. A worry-free, active way of life is surge worth the effort.
[URL=http://jeqpqpv.1freewebspace.com/avodart-effetti.html]avodart effetti[/URL]
[URL=http://jeqpqpv.1freewebspace.com/avodart-frontal-baldness.html]avodart frontal baldness[/URL]
[URL=http://jeqpqpv.1freewebspace.com/clinical-test-of-avodart.html]clinical test of avodart[/URL]
[URL=http://jeqpqpv.1freewebspace.com/buy-avodart-buy-dutasteride.html]buy avodart buy dutasteride[/URL]
[URL=http://jeqpqpv.1freewebspace.com/avodart-dutasteride.html]avodart dutasteride[/URL]